FH nets Premium Bonds promotion

National Savings and Investments (NS&I) has appointed Fishburn Hedges to a three-year account, as it gears up to promote the 50th anniversary of Premium Bonds.

The activity will demonstrate that Premium Bonds – founded by the government in 1956 – have stood the test of time, using case studies of winners and investors over the years. FH will also handle online media, targeting consumer finance websites, on which NS&I advertises.

Further opportunities will be created from a range of classical music sponsorships and advertisements, including the BBC Proms in the Park, which NS&I sponsors for the first time this year.

Incumbent The Wriglesworth Consultancy held the account for four years.

The annual PR budget is at least £100,000.

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