Feeney set to join new Mission arm

Michelle Feeney, a former V-P of global comms at MAC – part of Estée Lauder – has joined London consumer agency Mission.

She will act as a figurehead for a new beauty arm.
Feeney has become non-executive chairman at the three-year-old outfit (previously Mission Media), and  continues to run her own branding consultancy.

She will advise on new-business opportunities and act as a mentor to agency staff, spending around four days each month working alongside founding MD Nicola Quayle.

Feeney spent eight years with MAC in New York and in London – using Mission for projects – until leaving four months ago.

She previously worked at Lynne Franks PR.

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