Sexual-health campaign on hold in DoH cash freeze

The Department of Health has frozen spend on new PR campaigns – but denied the move is related to the NHS cash crisis.

The planned multi-million-pound adult sexual-health drive has been put on hold pending the outcome of a spending review. The development comes despite pledges that the account would be awarded by April (PRWeek, 17 March). It is now six months since agencies pitched.

The campaign was designed to be the most significant since the 'Don't die of ignorance' Aids-awareness drive in the 1980s.

'This does not mean the campaign will be dropped and we hope the freeze will be lifted very soon,' a DoH spokeswoman told PRWeek. The department would not elaborate on the decision.

The DoH stressed the freeze affected all new spend, including policy initiatives, and was not just related to PR.

Incumbent Harrison Cowley continues to advise the DoH on sexual-health campaigns.

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