Propeller's Loat in mobile venture

Martin Loat, the founder of Propeller Communications, has set up a venture that sends motivational messages to sales teams’ mobiles.

Grasswhispers uses voicemail software to deliver up to one minute of audio content. It will target workers who have limited access to the internet, such as travelling salespeople, utility engineers and couriers.

Loat, who continues to run Propeller, said messages could include company news and policy changes.

Developed with telephone marketing agency GFM Services, Grasswhispers produces the messages as straightforward speech or more humourous skits.

Loat said that although Grasswhispers had signed its first client, the company did not want to be named.

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