Few cynical comments were made about the motives of Harry for launching the charity, despite his playboy image and royal PROs'
reputation for skilful spin-doctoring.
The Times (28 April) dubbed it 'a bold attempt to counter a loutish image', and The Sunday Times (30 April) hinted that for all his apparent commitment to the orphans, London's bright lights could prove too strong for the fun-loving prince: 'The name of the charity means Forget Me Not. The test is: will Harry remember back in Boujis?'
Harry's media rehabilitation is not yet complete.
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.