Hogarth wins Wellington job

The new controller of Hunter Rubber Company, owner of the Wellington boot brand, has turned to The Hogarth Partnership to steer media coverage surrounding the deal.

Conservative Party treasurer Jonathan Marland's consortium, which includes sports brand group Pentland, appointed Hogarth on 27 April, a day before the deal was finalised.

The Hunter Rubber Company collapsed in mid-April, sparking a competitive auction that was won for between £2m and £3m.
KPMG, the administrator handling the auction, had at least 11 bids, including offers from former Hunter executive chairman Mark Sater.

Marland, who invested nearly £250,000 in Hunter prior to its collapse, has said that one of his aims was to keep the Dumfries-based company within Britain and maintain the same management team.

'Hunter is an outstandingly strong British brand, and we will work with the management and employees to revitalise the fortunes of the business,' he added.

Hogarth got the account through a recommendation from Pentland, with which it has worked for over a decade. Pentland owns the Berghaus, Speedo and Kickers brands.

The agency handled Pentland's £500m private takeover in 1999 by Robert Stephen Holdings.

Hogarth managing partner John Olsen heads up the account.

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