Bucks initiative for commuter cycling

Buckinghamshire County Council is asking residents in the town of Aylesbury to cycle more via a year-long £150,000 campaign.

Using Yorkshire-based local government specialist TaylorSyms, the council wants to increase the percentage of cyclist commuters from three to five per cent. It also wants to ensure that 90 per cent of households are aware of Aylesbury's cycling facilities.

Funded by Cycling England, the campaign highlights 'bike parking' in the town, cyclist-friendly roundabouts, provision of training and the improvement of signage on cycle routes.

'We are showing how cycling can make a difference to people's lives, using the health benefits angle in particular,' said TaylorSyms MD Simon Taylor.

The campaign features a series of themed weeks and promotional stands in the town centre. Print and radio ads will accompany a local media relations drive.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in