Tourism body reviews relations in East Midlands

East Midlands Tourism (EMT) has brought in local authority specialist Grant Riches Communications Consultants to review its stakeholder relations.

The Brighton-based agency will spend the next two months interviewing and surveying policy and strategy staff at 47 local
authorities and five Destination Management Partnerships. The latter represent sub-regions in the area.

'It is a large region and councils are vital in helping deliver tourism on the ground. They are responsible for much of the development, management and marketing of tourism across the East Midlands,' said Grant Riches assistant director Dee Sullivan.

The agency will present its findings to EMT in June, with suggestions on how the organisation can improve its communications.

The Grant Riches brief is designed to help EMT maximise the region's share of the UK's annual £74bn tourism market.

EMT's objectives for the next three years are to increase visitor spend by £230m, create 7,500 jobs, double the number of businesses signed up to quality-assurance schemes, and
create 1,500 companies.

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