Campaign urges women to take engineering jobs

The European Social Fund is backing a campaign to woo more young women into the construction and engineering industries.

Canterbury-based agency DTW has been appointed to handle the 18-month long drive, under way in higher education and further education colleges across Kent.

DTW is targeting an estimated 8,000 young women aged 16-24 based in the county and was appointed to the six-figure work after winning a four-way pitch.

The agency will report to South Kent College project manager Julia Hailston who has been seconded from her previous role as senior marketing executive.

'DTW were the best at meeting our needs for a dynamic campaign targeting employers as well as raising awareness of the careers available to young women,' says Hailston.

Central to the DTW campaign, branded 'Top Jobs 4 Girls', is a set of Top Trumps cards focusing on 30 different careers including being an architect or motorsports engineer.

'We want to spread the message that young women in these careers find good, well-paid jobs quickly, often earning more than their male counterparts,' said DTW director Charlie Vavasur.

The campaign aims to dispel the myth that construction and engineering comprise only 'dirty' and manual careers. It also focus on to educating employers to see qualified women as an untapped resource.

The European Social Fund announced in January that it would be awarding half a million pounds to carry out the campaign. South Kent College is the lead partner of seven colleges in Kent involved in the scheme.

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