London-based event organiser Altitude has briefed Jackie Cooper PR to raise awareness of the Futbol Masters Global Tournament 2007. On 8 June – World Peace Day – there will be a pre-tournament match between former Brazilian and German World Cup players.
Next year's six-a-side competition, comprising 12 teams, will take place in six cities, including London, Los Angeles and Buenos Aires.
JCPR will initially work from London – where the first games will be played – but will use the offices of parent company Edelman as the tour moves abroad.
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