Yotel picks ZFL for London launches

Yotel, the new hotel chain backed by Dragons’ Den TV star Simon Woodroffe, is using agency ZFL PRCo to handle media relations.

Yotels are set to open inside the terminal buildings at Heathrow and Gatwick airports this autumn, and in central London next year. Accommodation will be a cross between Japanese 'capsule' hotels and business-class air-travel. ZFL is planning a 'major launch event'.

The brand will go head-to-head with Stelios Haji-Ioannou's easyHotel chain.

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