Paragon has taken on The Whiteoaks Consultancy to target the home delivery sector with its software, which allows companies to plan routes and track vehicles.
The agency beat off Bristol-based JBP for the account in a pitch that did not include the incumbent.
Whiteoaks MD James Kelliher said the agency will concentrate on demonstrating how Paragon products deliver tangible business benefits for customers.
The agency will target IT, national and business press, as well as titles in vertical sectors including transport and logistics, retail and
Part of the agency's undisclosed fee is dependent on the delivery of results.