Vendor SAS pulls comms in-house

Business intelligence software firm SAS UK has eschewed agency backing and moved its entire PR function in-house.

SAS parted company with Golin Harris last year and has now decided not to replace the agency.

The company has also appointed Microsoft PRO Mui Luc as senior press officer, increasing the in-house team to three.

'Having an in-house operation gives a greater view of internal practices and a better feeling for the company and its culture,' said Luc. 'Over the next year we'll try to raise awareness of the firm beyond trade press.'

Luc reports to reputation manager Sheila Parry.

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