Special-effects software firm retains Red Lorry

Autodesk Media and Entertainment, whose software was used to create visual effects in movies such as Charlie And The Chocolate Factory and King Kong, has retained Red Lorry Yellow Lorry to a bolstered PR account.

The agency's remit for the new 12-month contract has been
expanded to cover the products that came to Autodesk via its
acquisition this year of 3D graphics technology developer Alias.

Kinross & Render previously handled PR for Alias.

Red Lorry will continue to run campaigns across EMEA, targeting artists in film, TV, games, design and online disciplines. Outside the UK, markets include France, Germany and Italy.

Red Lorry has worked with Autodesk since 2004, when it was known as Discreet. The company rebranded last year.

The brief is overseen by account director Rob Ettridge, with account manager Kim Willsher and account executive Raj Dehil. They report to Autodesk EMEA director Patrick Jocelyn.

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