RNID head of media Kate Sidwell said the campaign would be based around regional media, with fire crews available for photoshoots.
The charity, the biggest of its kind in the UK, is also planning the release of its employment survey during the week.
Meanwhile, it is encouraging people to take part in its ongoing Breaking the Sound Barrier Campaign.
For the latter scheme, it hopes to get 100,000 people to take its telephone hearing test by calling 0845 600 55 55. It wants to set a record for the number of hearing tests held on the same day (3 May).