GoAir appoints Madison PR

GoAir, the Wadia Group's low-cost carrier, has appointed Madison Public Relations to handle its PR on a retainer basis.

The airline has recently undertaken a series of marketing initiatives including a landmark deal with the Board of Control for Cricket in India (BCCI) as the official air carrier of the one-day series between India and England.

Madison will handle the account from its Mumbai office.  Chief executive Veena Gidwani said 'the airline considers this to be an opportune time, peak-season for flights.  The focus is on highlighting affordability and quality.'

Senior account manager Andrew Fernandes and senior account executive Steen Pereira will manage the account.  They report to Raj Halve, chief commercial officer at GoAir.

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