Nexus is handling a consumer assault for Bombardier surrounding England's national day on Sunday, but is also briefed to maintain the momentum through the year.
The account – worth fees of £100,000 – is led by Nexus director Alan Twigg. He is ex-Harrison Cowley, which promoted Bombardier from 2001-2003.
Nexus will focus on English people's pride in their native region, while building Bombardier's 'custodianship' of the cask-ale market.
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