Totaljobs calls in Unity for launch

Online recruiter Totaljobs has taken on Unity PR three months after ending five-year incumbent Band & Brown Communications’ retainer on the account.

Unity was founded last year by ex-B&B chief executive Gerry Hopkinson. B&B still provides support on a project basis.

Totaljobs ebusiness manager Caroline Mclaughlin said Unity would launch a product that would enable companies to place job ads online themselves .

Marketing director Michael Robinson said the group had shifted its focus towards online marketing in the past two years.

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