Text 100 secures Mathworks brief

Boston: Text 100 has scooped a global account believed to be worth £200,000 for technical computing and design software company The Mathworks.

The brief, covering six markets in North America and Europe, will be run from Text 100's Boston office.

Text 100 will promote Mathworks' MATLAB and Simulink software, used by engineers and designers in the aerospace, automotive and computing industries.

'We want to communicate directly with influencers rather than  via the press,' said Text 100 EMEA sales and marketing director Peter
Jacobs. 'Engineers and academics get a huge amount of info via peer networks.'

Mathworks' previous agency in the UK was EMR.

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