Diary: Morris hedges over industry comeback

Trevor Morris, the former CEO of Chime Communications' PR division who quit the industry in 2003 to become a teacher, issued PRWeek with a friendly rebuttal this week when we followed up a tip-off that he was poised to make a dramatic return to PR.

Morris, presently a history teacher at Southfields Community College in Wandsworth, confirms that his final month in the classroom is July. He will then 'do some consulting and training' for 'various' PR consultancies.

But he points out that he is not leaving academia entirely, because (as PRWeek has already reported) he will be lecturing part-time at Westminster University from September.

So how has the agency world developed during his time in the classroom?

He responds: 'The big players are still big, but media fragmentation has brought a real proliferation of specialists.'

Clearly still a PR man at heart, he then can't resist an innocent plug, adding: 'Also, levels of PR literacy have shot up - perhaps thanks to courses like those at Westminster.'

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