CONSUMER London agency Radiator is aiming to 'refresh the image' of personal organiser brand Filofax via a consumer campaign. The appointment coincides with Filofax's recruitment of new ad and media-planning agencies.
PUBLIC SECTOR The London Organising Committee of the Olympic Games has started recruiting for a head of PR and media to replace Jackie Brock-Doyle, who was promoted to director of comms late last year (PRWeek, 2 November 2005).
CONSUMER Honda UK is to retain Oxford-based agency Brazil to handle product and brand-related comms with non-automotive journalists. Automotive PR continues to be handled in-house. Brazil has previously worked for Honda on a project basis.
ENTERTAINMENT Music and entertainment specialist GW Communications has picked up the account for British hip-hop band Big Brovaz. The agency will promote the band's next album and three singles.
Public sector Regeneration firm Urban Splash has brought in Ptarmigan to promote its brand in Yorkshire and build consumer awareness of its projects in Bradford and Leeds.
CONSUMER Westbury Communications has secured the contract to handle UK PR for South African winemaker DGB. The agency,
brought in after a review (PRWeek, 24 March) will promote its
Douglas Green, Boschendal and Bellingham ranges.