Brave to promote tech learning toys

Educational toy brand LeapFrog has charged Brave PR with getting its technology-based learning products onto national news pages.

Four agencies pitched for the account, which includes trade and consumer work and press office provision.

Ideas will be pitched to national press and parenting magazines, focusing on the fun aspect of learning.

Brave account director Kate Dion leads the account.

Previous incumbent Jackie Cooper PR ceased working with LeapFrog in December 2005 and did not repitch.

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