FH wins analogue switch-off work

Fishburn Hedges has picked up the contract to promote the country's complete broadcast switchover from analogue to digital.

Digital UK, the government-backed body previously known as SwitchCo, has handed FH a four-year  combined PR and PA brief.

The analogue signal will be switched off on a region-by-region basis from 2008, with the UK fully digital by 2012. 'Around 40 per cent of people have not heard of digital switchover,' said Digital UK head of media relations Jon Steel.

The PR brief includes relations with charities, broadcasters, consumer groups, local authorities, landlord groups and manufacturers.

FH, which already had an initial six-month PA brief,  will need to appease those concerned that socially isolated groups and the poor will be overlooked.

Freud Communications. incumbent on the PR side, declined to repitch  due to potential conflict of interest with client BSkyB.

Other agencies that pitched included Weber Shandwick and Harrison Cowley.

The combined account is understood to be worth around £400,000 to FH.

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