Start-up PR shop GreenRow will attempt to link Rocket Fuel, a blend of high-caffeine coffee and stimulant guarana, with the Government's 'Think!' campaign, yet it is not a partner brand.
The agency has commissioned research on how tiredness affects driving ability. It will promote results to media this Easter.
GreenRow is run by MaryJane Greenhalgh and Helen Trevorrow, both of whom are ex-Brave PR staff.