The campaign will aim to show that the CRE has delivered value for money and ensure that it leaves a legacy. Groups including the Equal Opportunities and Disability Rights commissions are merging to form the Commission for Equality and Human Rights next year. The CRE will join the new body in 2009.
Eloqui CEO Chris Genasi said: 'The aim is for people to realise how far we have come in terms of race relations in this country, and demonstrate the CRE's role in that. But we also need to urge people not to be complacent, and show them that racial inequality still exists.'
The campaign will include securing media interviews with barristers and lawyers involved with race law – such as the lawyer for Stephen Lawrence's family.
In July 2004, the CRE voted against the plans to merge it with other anti-discrimination groups, fearing that racial issues would be pushed down the political agenda. However, it has since welcomed the move and given its backing to the Equality Bill.
Champollion has advised the CRE on media strategy since the agency was founded seven months ago (PRWeek, 9 Sept 2005).