Just like every great PR campaign should do, it fuses correct fundamentals with swashbuckling yet understated style.
Throughout the day the scene changes. At breakfast it is we media types networking our breakfasts (bacon rolls a must; muesli the healthier option). Next come the lunching ladies on salad Nicoise and boutique bankers with their fish pies and coq au vin. And then it's back to the media and theatre luvvies who mass at dusk, to tuck into sparkling seafood platters or a perfectly formed burger.
Above all, we love The Wolseley because it has something for everyone and because it is brilliantly run. It has an energy, pace and professionalism that all companies and brands should always aspire to. It seems effortless, but we can only imagine sweat behind the scenes. And, above all, we love it for its appeal to the child within all of us that lets us tuck into ice cream sundaes with hot chocolate sauce.
Where: 60 Piccadilly, London W1J 9EB Contact: 020 7499 6996 How much: £30-£40 per head