Woolrich hunts for UK launch support

The PR account to bring US outdoor clothing brand Woolrich to the UK is up for grabs.

Shine Communications and Purple PR are understood to have pitched for the account, which will seek to capitalise on the brand's  American heritage.

Italian distributor WP Lavori in Corso is hunting an agency to promote Woolrich's launch over here this autumn. Woolrich is one of the US's best-known clothing brands – famous there for its Arctic Parker jacket – and celebrated its 175th anniversary last year.

WP Lavori acquired Italian distribution rights to Woolrich in 1985, and European rights in 1998.

In 2004 it opened a Woolrich store in Paris. Plans for further European expansion are already under way, with a number of country-specific agencies retained.

As well as concessions in retailers, the winning agency will oversee a consumer campaign and urge shops to stock Woolrich.

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