Bell Pottinger will help Ultraspeed sway opinion in national and local government and raise public awareness of the technology's potential. The account is worth over £100,000.
The Government is planning a review of options for the North-South high-speed link later this year. 'The choice is between sticking to heavy rail technology or becoming the first western nation to reap the benefits [of this technology],' said Business & Brand MD Kevin Read.
Ultraspeed says its lightweight, non-carbon-emitting 'maglev' technology would cut London to Glasgow journey times by up
to two and a half hours.
Ultraspeed has been consulted for Sir Rod Eddington's
ongoing review on the future of Britain's transport network.