Bell Pottinger lobbies for high-speed 'floating' trains

Bell Pottinger is preparing a lobby campaign for the UK to introduce Japanese-style trains that ‘float’ on magnetic tracks.

UK Ultraspeed, a British-led project backed by German firms Siemens and ThyssenKrupp, has hired the consultancy's Business & Brand division. Ultraspeed is lobbying for its 300mph trains and tracks to be built between London and Glasgow.

Bell Pottinger will help Ultraspeed sway opinion in national and local government and raise public awareness of the technology's potential. The account is worth over £100,000.

The Government is planning a review of options for the North-South high-speed link later this year. 'The choice is between sticking to heavy rail technology or becoming the first western nation to reap the benefits [of this technology],' said Business & Brand MD Kevin Read.

Ultraspeed says its lightweight, non-carbon-emitting 'maglev' technology would cut London to Glasgow journey times by up
to two and a half hours.

Ultraspeed has been consulted for Sir Rod Eddington's
ongoing review on the future of Britain's transport network.

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