Four promotes UBS link with London Symphony Orchestra

Banking and financial services group UBS has brought in Four Sports Marketing & Sponsorship in a bid to reap the PR benefits of its tie-up with the London Symphony Orchestra (LSO).

Four beat opposition including Weber Shandwick and Brunswick Arts. The contract will see UBS seek maximum editorial mileage  around initiatives such as a three-year programme to 'transform the musical educational experience' of 10,000 children in the London borough of Hackney. The LSO continues to retain Dvora Lewis PR, with which it has worked for more than two decades.

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