Premier snaps up showbiz rival M&R

Soho and Los Angeles-based entertainment agency Premier Public Relations this week acquired rival McDonald & Rutter (M&R).

Premier CEO Sara Keene will run the combined entity alongside M&R co-founders Charles McDonald and Jonathan Rutter. Terms are undisclosed.

The new-look company, Premier PR incorporating McDonald & Rutter, has more than 50 staff. Keene said: 'Our combined resources and experience in UK and international publicity will be unmatched.'

Premier's personal clients include Jude Law and Kate Winslet. M&R's clients include BBC Films and Pathé.

M&R's 15 staff will move into Premier's Soho offices next month. Premier has 33 staff in London, five in LA.

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