Crown Estate deputy director of comms Giles French confirmed: 'We are looking at the public affairs provision for Regent Street.' He added it would be inviting tenders over the 'next couple of months'.
The brief involves engaging with businesses, residents, Westminster Council and the Greater London Authority.
The organisation wants to usher a wave of international fashion brands onto Regent Street to underline its reputation for high-class shopping. The redevelopment investment is being pumped into creating modern retail spaces behind the listed facades. Clothing retailer H&M is expected to occupy the building used for 170 years by Dickins & Jones, one of the big names to have recently vacated the street.
WS continues to handle public affairs at a group level for the Crown Estate.
The organisation itself this week relocated from its St James's HQ to modern, purpose-built offices in the heart of Regent Street. The estate ranges from beef farms, forests and parkland across the UK to offices in the West End and affordable homes in London's East End.