Radiator in Coke energy drink job

Coca-Cola is using Radiator PR to launch Relentless, its caffeine-based energy drink.

Relentless contains the same level of caffeine as Red Bull but comes in 500ml-size cans – twice the size of those of the market leader.
The fruit-flavoured drink became available in some forecourts and convenience stores last month.

Radiator has already handled a launch event in London and is working for Coke on a project basis to target 'active, sporty people'.
Coke has not previously worked with Radiator.

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