2 minutes with: Stuart Watt, editor, Supernanny

Supernanny launches on 27 April. How closely is it based on Channel 4’s TV programme?

It has similar themes but also features a much wider range of subjects. So, while we have advice from Supernanny Jo Frost and fly-on-the-wall features where we visit people's homes and help to improve their children's behaviour, we also cover topics that are important to mums, such as toys and holidays.

Who will be reading?
Anyone with a child aged between two and 11. Focusing on this age range is absolutely essential – we do not cover products aimed at babies, or do pregnancy features, for example.

Tell us about the content.
Interviews with celebrity mums and emotional real-life stories, both of which PROs could help us to source. Overall, our rationale is to make life better and easier for mums. We run travel features on places with child-friendly facilities, and articles on healthy food for kids and high-street children's fashion. There are pages on treats – spas and makeovers – that make life a bit more fun.

What makes a news story for Supernanny?
We are interested in things that engage children's imaginations and encourage them to exercise, so consumer stories about sports initiatives, new products, leisure centres, toys, nurseries and theme parks could work well.

How can PROs make life easier?
Understand that the magazine is a formula – so identify the pages and their subjects and realise that if something has been in once, it is likely to be of interest again. We are a friendly bunch, and realise PROs are trying to help us, so we are always happy to meet and discuss ideas.

When and how should they get in touch?
Email is best in the first instance. Our next issue deadline is 5 May.

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