Use your will, says fundraising body

The Institute of Fundraising has embarked on an awareness drive to encourage the public to donate cash via their wills.

Nearly 70 per cent of people would like to bequeathe money to a charity in order to 'leave their mark', according to the institute. However, a mere six per cent of people currently include a charity in their will.

'There is so much good will towards charities out there but many people forget to include charities in their will,' said IoF head of comms Lucinda Frostick.

One of the institute's core messages is that the burden of inheritance tax can be alleviated when giving to charity in a will.

The campaign will target trade, regional, national and personal finance press, women's weeklies and broadcast media. The drive is being handled in-house.

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