Haas wins Aspirin German brief

Bayer Vital GmbH has appointed Haas & Health Partner to manage PR for Aspirin in the German market.

The Eltville-based healthcare agency beat three other agencies to take responsibility for general and medical PR in the country.   Haas will manage media relations on an ongoing basis for the entire range of  Aspirin products, including market-leading OTC pain reliever Aspirin Plus C. 

Haas will initially target consumers, pharmacists and physicians with a focus on Aspirin as a pain reliever, according to managing director Irene Haas. 

PR consultant Sebastian Wachtarz will manage the account with a team of three, reporting to Jutta Schulze, PR manager consumer care at Bayer Vital.

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