Idea Generation in 'no logo' triumph

Seeing your agency's logo helping to illustrate a national newspaper's front-page lead would normally be a cause for celebration.

Yet The Idea Generation MD Hector Proud was less than pleased week when The Independent used its logo and that of its client, Variety magazine.

The logos were wrongly included in an illustration which alleged that British businesses had made £1.1bn from the conflict in Iraq.

'It was very embarrassing but the paper printed a correction the following day,' says Proud, reckoning the error occurred because a press release ended up on the wrong pile. Not all publicity is good, evidently.

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