Letter - Consumers embrace online technologies

Google's assertion that people spend longer online than watching TV (164 minutes a day versus 148 minutes) suggests broadcast PR specialists should exploit the growing consumption of video over the internet and portables.

With broadband penetration increasing and video-enabled mobile phones accounting for a quarter of the handheld market, the opportunity is clear for clients willing to invest in making their content go further than traditional B-roll for TV.

TV will continue as first choice for reaching and influencing the masses, as Unilever's £200m airtime deal with ITV shows. But mobile video comms and internet video will soon become recognised channels to reach audiences online or on the move.

Mark Jones, head of production, Ogilvy Broadcast.

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