Letter - Give internal comms teams more respect

I agree with 'Poor staff comms will kill messages' (24 Feb). Staff engagement is indeed not optional - and is most certainly mission-critical for businesses.

Yet in many organisations, internal comms often attracts a relatively small share of the comms budget.

Staff engagement is the responsibility of everyone from the CEO down.

But if we are to drive this message home, internal comms has to be seen to have the same status as other, more celebrated aspects of the communications profession.

Paul Roberts, director, Ibis Communication.

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