Murray Harkin, the ex-business partner of Sophie Wessex at RJH Public Relations who joined Brighter PR last year (PRWeek, 14 May 2005), is to launch Brighter Lifestyle, a wholly owned subsidiary of the Brighter Group, in April.
South African winemaker DGB is in early stage talks with UK agencies after setting up an office in London. Agencies will be asked to come up with ways of boosting sales of its Douglas Green, Boschendal and Bellingham ranges.
Mars-owned drinks vending operation Klix has briefed Chrome Consulting to handle B2B work in the UK, France and Germany.
British footwear and accessories brand Oliver Sweeney is using Frank PR for consumer and trade PR. The company's PR was formerly handled in-house.
A poker tournament with a prize of $3m, designed to appeal to US ex-pats residing in Europe, is reviewing its agency support. World Poker Exchange, which staged its first 'London Open' tournament last year, is in talks with at least three agencies, including Golin Harris - which promoted the 2005 event.
Canadian charter airline Air Transat has taken on its first UK agency as it expands its European operation. Complete Media Group will start by running tie-ins and stunts in the UK around Canada Day, 1 July.
PRWeek will, from next week, dedicate one page to technology PR and new media news.