LTA readies fresh tennis campaign

The Lawn Tennis Association is overhauling its consumer PR account as it tries to extend popular participation in the sport beyond the Wimbledon fortnight.

Six agencies have pitched for the work, including four-year incumbent Exposure. The successful agency will be appointed next month, reporting to consumer comms manager Dixon Clarke. The account will initially run for 12 months, but may be extended for as long as three years, Clarke said.

The LTA's government-set targets for 2008 include raising the number of British players in the top 100 from three to five, and persuading  50,000 extra juniors to play regularly.

The review follows head of comms Kris Dent's decision to quit for the Sony Ericsson WTA Tour (PRWeek, 10 March). It has also emerged that regional and internal communications manager Amber Hind is quitting to live in Hong Kong.

The LTA is recruiting for Dent's successor and a corporate comms manager.

It retains Brunswick for corporate comms.

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