Butler Kelly wins Saga age law job

Saga has appointed Butler Kelly to stave off legislation that the group fears could bar discrimination in the provision of goods and services on the grounds of age.

Butler was selected for the project after a four-way pitch. The Government intends to introduce fresh anti-age discrimination laws to support the Equality Act.

'The initial phase is to make our case, rather than a public lobbying effort,' said Saga group head of comms Paul Green. 'If we don't get the reassurances we require, we may launch a more high-profile campaign.'

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