UK Biobank hunts gene volunteers

A study into the genetic and environmental causes of diseases has taken on PR support as it looks to gather 500,000 DNA samples.

The UK Biobank wants people aged 40 to 69 to supply samples over the next four years.

It has hired MW Communications – led by Margaret Wilson, a former PR chief at the Imperial Cancer Research Fund. The agency
will explain why the study is crucial in helping to find cures for serious illnesses such as cancer and dementia.

Volunteers must be invited before they can take part, and MW will
target regional media as the study moves across the country.

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