American spirits job up for grabs

US luxury drinks maker Patron is on the hunt for a UK agency ahead of the June trade launch of a range of expensive spirits.

Its Gran Patron Platinum tequila – apparently a favourite of Hollywood actor Robert De Niro – retails at around £180 a bottle.

EMEA V-P Mike Hill said the UK agency would run a trade and consumer campaign positioning the drinks as 'ultra-luxury'.

Fees for the agency will be between $100,000 (£57,000) and $200,000.

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