Roald Dahl's 90th marked by estate

The Roald Dahl Estate has signed up specialist book agency Justso to promote the 90th anniversary of the author’s birth.

Agency head Justin Somper will co-ordinate activity between the estate and publishers Puffin and Random House. A nationwide programme of events, including a concert in Cardiff, is slated for 13 September.

Other events include Dahl illustrator Quentin Blake speaking at the National Theatre in London and a 'readathon' in Scotland.

Schools will be targeted through a website and information packs encouraging children to wear yellow, the author's favourite colour.

A former Puffin publicist, Somper worked with the Dahl estate to promote last year's opening of the Roald Dahl Museum in Buckinghamshire.

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