Baby charity hits out at Body Shop

Baby Milk Action (BMA) is threatening to add The Body Shop to its boycotted list of brands that make money for food multinational Nestlé.

The charity is furious about cosmetics firm L'Oréal's agreed purchase of The Body Shop for a reported £650m. Last weekend it launched a campaign highlighting Nestlé's 26 per cent stake in L'Oréal.

The charity accuses Nestlé of being 'responsible for more violations of baby food marketing requirements adopted by the World Health Organisation than any other company'.

Policy director Patti Randall said BMA aimed to make people aware of Nestlé's share in L'Oréal and to encourage supporters to lobby Body Shop founder Dame Anita Roddick.

A Body Shop spokesperson said L'Oréal was 'committed to safeguarding The Body Shop's values'. Nestlé said it 'globally adopts the WHO code' on breastfeeding products.

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