Barnardo's focuses on homeless

Children’s charity Barnardo’s is highlighting the problem of homeless families living in London.

Focusing on its 'Do my kids have to live like this forever?' report released on Wednesday, the campaign asks why 62,640 statutorily 'homeless households' are living in the capital of one of the world's richest nations.

The charity is also using the 40th anniversary of the televised broadcast of Ken Loach's Cathy Come Home as a news hook. The play, depicting a young family's descent into homelessness, was broadcast on BBC1 in 1966 and was watched by a quarter of the population.

'Homelessness is still a problem and children should not live like this,' said Barnardo's media and comms manager Bev Boyle.

The report also quotes figures, released by the Office of the Deputy Prime Minister last month, showing 65 per cent of homeless families in England live in London.

Report author John Reacroft said children living in temporary accommodation suffered 'physically, socially, emotionally and
educationally'.

Boyle said it was the first time the charity had carried out a major campaign without teaming up with other groups. Last week Barnardo's arranged for three families living in temporary accommodation to speak to journalists. The charity is
targeting national and London regional print and broadcast media.

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