Diet expert shows power of food on kids' learning

Nutritionist Patrick Holford is embarking on a campaign to promote the link between children’s learning ability and their diet.

From 20 April, 'Food for the Brain' intends to 'do to children's brains what Jamie Oliver did to their school dinners'.

The target will be the parents and teachers of primary school aged children.

The charity has taken on Fuel PR to publicise the campaign, which will be rolled out across the UK over the course of the year. ITV and the Daily Mail have been signed up as media partners.

Food for the Brain will aim to educate parents and teachers on the best types of food for enhancing a child's mental ability. It will urge parents to avoid the 'highly sugared cereals, sweets, crisps and drinks that children are used to'.

Holford is author of over 20 nutrition books and is a regular contributor to newspapers and TV shows. He said he wanted to see porridge breakfasts, fruit and nut snacks and non-fizzy drinks become 'the norm' for children.

'We want to show parents and schools why it is smart to choose optimum nutrition in order to maximise a child's potential,' he said.

Holford revealed that he would recruit food manufacturers that 'want to be part of the solution for Britain's appalling eating habits'.

Information packs will be supplied to schools and health professionals, as well as distributed in public places such as libraries.

Last month a study by Oxford University blamed poor diet for many of the symptoms displayed by the 200,000 Scottish children with learning difficulties.

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