Natures Remedies, based in Buckinghamshire, has brought in London agency CCD Healthcare to boost Zotrim's profile and 'reaffirm its credibility in a sector crowded with aggressively marketed competitors'. The agency will undertake 'intensive' media relations – backed up with endorsement from a celebrity, 'research projects', case studies and clinical evidence.
CCD has approached a celebrity, who it hopes will be 'unveiled in the summer with a new lean figure' courtesy of Zotrim.
Agency MD Justin Clark said: 'Consumers are increasingly sceptical of natural products. Media relations is the ideal method to communicate Zotrim's effectiveness because objective editorial fosters trust.'
CCD won the business following a competitive pitch and replaces The SPA Way, which promoted the brand from March 2003 until January.
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