Organisation Bowel Cancer UK
Campaign Bowel Cancer Awareness Month
PR team In-house and Poulter Partners
Date April 2006
Bowel Cancer UK hopes the campaign will raise awareness of the symptoms. When caught in the early stages, the condition is one of the most treatable forms of cancer. The charity said fewer people would die if they knew how to recognise it.
A series of competitions based around the theme 'Sit Down On It' will give people the chance to spend time with celebrities as part of awareness-raising activities.
Boy band McFly, Chelsea FC chief executive Peter Kenyon and broadcaster Jonathan Ross have all offered their services for the competitions.
The campaign will direct would-be donors to the charity's website. The target is to raise £2m.
This year's initiative is the fifth annual awareness month for Bowel Cancer UK. Throughout 2006, the charity will aim to maintain a high profile by supporting the Government's bowel cancer screening programme for 60 to 69-year-olds – the age group most susceptible to the disease.
Bowel Cancer UK will also run an educational campaign in schools, themed around the game musical chairs.
The official launch of Sit Down On It will be at an as yet unnamed London hotel on 6 April.
For further information contact Bowel Cancer UK director of press, PR and public affairs Ian Beaumont on 020 7381 9711 or at
ian.beaumont@bowelcancer uk.org.uk. See www.bowelcancerorg.org.uk and sitdownonit.com for details.