London Fire Brigade nabs Geronimo director Flynn

The London Fire Brigade has made interim comms chief and Geronimo Communications director James Flynn its permanent head of comms.

Flynn leaves Geronimo after five years, during which time he spent 18 months as interim head of comms at the LFB.

During this period Flynn steered the service through an important programme of reform and handled comms around the terrorist bombings last July.

The former local government PRO took on the interim post following the departure of Liz Dickens to Kent Police (PRWeek, 25 June 2004). Dickens was the brigade's first comms chief. She took up the newly created role of head of corporate comms at the Kent force.

Following a review, Flynn has doubled the brigade's media team to six staff and created a two-strong PA team. He oversees a team of 30, covering internal communications, marketing, campaigns and e-comms.

Flynn said the review of the brigade's comms would result in greater emphasis on campaigning to promote fire safety messages.

'The fire service is currently going through a huge period of modernisation, which is led by London Fire Brigade, the biggest fire and rescue service in the UK,' he added.

Flynn explained that the Government was moving services away from town centres and into the suburbs. There are more fire-related fatalities in outer London than in the centre.

Flynn was a director at Tribal MPC, formerly known as Marina Pirotta Communications, before Tribal became Geronimo Communications last year (PRWeek, 1 July 2005).

Flynn was still at Tribal MPC when he became acting head of communications at London Fire Brigade.

Before agency life, Flynn was head of comms at Southwark Council and deputy head of comms at Hackney Council.

He reports to London Fire Brigade director Rita Dexter, and takes up
his post at the service permanently from May.

London Fire Brigade is the third largest fire and rescue service in the world after those of New York City and Tokyo. 

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